I take salt with my margarita and my news
For some unexplainable reason I woke up at 4:45am on the day after Thanksgiving. There was no child next to my bed asking me to help tuck them back in after a trip to the bathroom. There was no husband "quietly" getting ready for work. There was simply me. Awake. I listened to the still house. I stared at the red glare of the clock. And then I remembered - there were stores open already. Stores with things for me to buy.
Now, if we're being honest, on Black Friday I was already nearly done with my holiday shopping. I had, however, a few things left to purchase that I thought I might find marked down at one particular store that I knew had opened at 4am. I also knew I could buy the two birthday cards I had forgotten to buy - one of which was for my husband whose birthday was, yes, that very day.
Silly me, I thought I might find Kohl's with a relatively low level of hustle and bustle. I mean really, who gets out of bed before the crack of dawn to shop? Yeah. I know. Go ahead. Laugh.
I walked into that store to find a grandmother with a sleeping child on her lap sitting where the shopping baskets and carts used to be. I found a line that ran from the row of cash registers in the front all the way around the perimeter of the store - stopping only to meet up with the end of the other line that ran around to the back of the store from the second bank of registers. I also found everything I needed - including those two birthday cards. I waited on line for 20 minutes, saved roughly $30, and paid about $70 for my purchases.
Less than an hour later my parents left the cozy confines of their house for some early morning shopping at the big bulls-eye store. It wasn't open yet, but the line ran from the front door, down the length of the store's exterior and around the corner into the dark recesses between it and the mega-shopping mecca of home improvement enthusiasts. My parents left the line to shop elsewhere in the complex - finding the crowds too deep to be able to maneuver through when they got there. They returned to the big bulls-eye 20 minutes later only to find the store was sold out of both electronics purchases they had hoped to make.
Now, I'm no economist. I'm not conducting polls. But stories like my family's and my friends' lead me to believe that sales were pretty darn good on Black Friday - and I'm not just talking discounts. I'd be hard pressed to think Black Friday was anything but "black" on the books.
And according to leading search firms quoted in the Associated Press articles about the day, I'm a good guesser:
“This was a really good start. ... There seemed to be a lot of pent-up demand,” said Bill Martin, co-founder of ShopperTrak RCT Corp., which tracks total sales at more than 50,000 retail outlets. ShopperTrak reported late Sunday that sales on Friday and Saturday combined rose 7.2 percent to $16.4 billion from the same two-day period a year ago.
Total sales on Friday, the day after Thanksgiving, rose to $10.3 billion, up 8.3 percent from the same day a year ago. Martin had expected increases no greater than 5 percent.
Meanwhile, Internet research firm comScore Inc. reported a 22 percent gain in online sales on the day after Thanksgiving compared with the same day a year ago and estimated online sales would exceed $700 million online Monday, the official kickoff to the online shopping season.
Subsequent articles on "Cyber Monday" indicate the on-line cousin of Black Friday proved equally fruitful. We, my friends, are little shopping fiends.
And all that is good. All of that lends credence to the articles we see squashed in tiny corners - unemployment numbers are down. Consumer spending is up. Despite sticker shock at the gas pump and defaulting risky loans, our economy is doing well and deep down, apparently, we know it.
Except, when you read those articles or watch those short news snippets on TV, you stop and ask yourself if we're not all tossing our wallets around in denial. Articles on the kick-off to the holiday season are high on references to "bargain hunting" and repeatedly ask the big question "Will it last?" References to October's up-tick in consumer spending is wrapped in the gloom of "it wasn't as big an increase as the months just before it - yeah, we know, it's an increase, but it's not as big."
This, friends, is why I tend to ignore the media more often than not. I get dizzy rolling my eyes all the time.
Sometimes I consider the media a toxic friend. Someone that says they are here for me - to help me make informed decisions. Someone that is only looking out for me as they illuminate the truth. Yet, the truth is these 'so-called friends' seems to yearn for the dramatic. Perhaps it's because the bad news gets them higher ratings. Perhaps there's more illusion of meat to a sour story. Or perhaps it's just habit.
I don't have that answer.
What I do know is this - as we trudge through this seemingly endless election season, as we mull the issues that may play a major role in our lives and our children's lives, as we build upon our own ideas of what is good and what is not - we need to dig past the sound bytes and the pull-quotes. We're a fast food, full-service society. . .but the truth is, when it comes to our information gathering, we can't afford to be anything but proactive and interactive.

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