The Sputnik of our age
When Al Gore set down a challenge to the country that we find a way to derive 100% of our electricity from clean, non-carbon sources within the next ten years; a fair number of people, including the NYT, had visions of JFK and the old Soviet Sputnik dancing in their heads. Thankfully, you don't have to be President to lead on an issue, and in this day and age, it may be easier if you are not.
Critics were quick to fly the flag of Gore's hypocrisy - how dare a man who lives in such an enormous house and has been known drive SUVs lecture us about how to save energy? And those "carbon offsets" he buys are actually investments, from which he might make money.
But that's partly the point. Going green and clean is not about living in a yurt and milking your own goats. Sometimes it's about technology and innovation, spending our time and money wisely, creating jobs in new sectors, and getting ahead of the competition.
As it happens, some our competition in this area might still be from Russia, who has been using her natural resources to engineer a return to dominance in Eastern Europe. Russia has made an economic comeback on the strength of their natural resources and while the rising tide has not lifted all boats, there is a growing middle class that did not exist 15 years ago. Unfortunately, Russia is also using its resources to bully its neighbors - cutting off supplies to Ukraine and Belarus in an effort to keep them from getting too close to the West.
Now, what if some of the Eastern European countries had energy alternatives to fall back on? And what if those alternatives were based on American engineering, bought from American companies, or built by American engineering firms?
That's just one, oversimplified scenario. However, it shows that even if you are skeptical about global warming, there are other reasons to invest time, money, and effort into alternatives to oil and natural gas. If you are not convinced about global warming, what about combatting pollution, reducing the cost of all fuels, and reducing the burden on the local taxpayer?
Back in the early 80s, in the town of Hull, Massachusetts, a wind turbine was installed at the town's high school that lowered the school's energy cost to the taxpayers by 28%. When that turbine finally failed in 1997, it was replaced by more modern technology and is now providing energy to the entire municipality. Hull is now making money with the surplus generated energy that no doubt offsets costs in other areas, such as salaries for town employees, and lowers costs for the taxpayer.
Smart businesses are always looking for innovations that will save them money or improve the product they deliver to their customers. They look toward the future, identifying upcoming needs and trends and investing in research that will help them meet those needs when they arise. Companies that don't do this, but instead spend their time whining about change and trying to keep it from happening (read: Lobbying), get left behind. One has only to look at American car companies and the efforts they put into fighting stricter CAFE standards; insisting that "the technology isn't there yet" instead of working to create the technology. We see the results of this poor planning frequently these days in the form of layoffs and contractions in Big 3 operations.
Americans of all political stripes might agree that the United States needs to be leading rather than following or even obstructing this kind of innovation. So how do we encourage that to happen?
An article in the May issue of Fast Company discusses the role of contests and prize money in spurring innovation. Government and private funding of university research such as this solar storage solution at MIT aids in the development of technologies that eventually become saleable. And finally, some of those tax incentives lavished so heavily on oil and gas companies, could be either matched by or shifted to alternative energy companies.
In making the case for more drilling rights, more refineries, and the horribly misnamed "clean coal," Republicans often argue that we can't conserve our way out of this (oil) crisis. That may or may not be true, but we certainly can't solve a problem by continuing and expanding the behavior that created the problem in the first place.
Challenge tends to bring out the best in Americans, and this should be no exception, regardless of politics. If, as happened after Sputnik, we emphasize the study of science and technology, encourage young men and women to pursue engineering careers, and restore our drive to innovate, these efforts can only benefit our country, and maybe other parts of the world as well.



But while Spitzer was making enemies, I was entertaining hopes that he might run for President someday; that there was still a good guy who could be a leader on the national stage. That there was someone to believe in.
Recent Comments